The Internet for Activists
Internet for Activists is a how-to-do-it guide to using websites and e-mail in grass roots politics. Leonard Kranser's unique book blends essential technical knowledge with lots of political and media savvy. The result is a practical handbook in layman's language for those who are not computer experts. It is easy reading, filled with interesting real-world examples.
Kranser shares what he learned field-testing Internet tactics in a successful six-year campaign to rally public opposition to his county government's multi-billion dollar El Toro airport plan. He writes for those who may need to carry on similar efforts "with hard work, clever tactics, and a miniscule budget."
His El Toro Info website won an Award of Excellence for Internet and On-Line Marketing from the Public Relations Society of America.
"Len Kranser's explanation of how the battle over El Toro was waged is a how-to manual for Web-based political activism . . . The relationship between ordinary citizens and their government will never be quite the same again."
- Stephen Burgard, Director, School of Journalism, Northeastern University
Formerly editorial writer, The Los Angeles Times Orange County
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment